Case Study
Costa Rica

Pura Vida

Pura Vida — Roots of Culture is a digital companion for discovering Indigenous wisdom through medicinal and artistic plants. Deployed in Costa Rica as an educational tool, it helps students and communities recognise the plants around them and the cultural knowledge carried with them.

More than a plant directory, it safeguards the Bribrí and Ngäbere languages through an illustrated dictionary and pictionary — pairing each species with its native names, uses, and stories so the knowledge stays rooted for the next generation.

Pura Vida
Product demo
The breakdown

From the problem to what we shipped

01

The problem

Indigenous plant knowledge and the Bribrí and Ngäbere languages that carry it are at risk of fading. Learners and communities in Costa Rica lack an accessible, locally-grounded way to identify medicinal and artistic plants and connect them to the cultural and linguistic heritage they belong to.

02

The solution

A digital biodiversity and culture directory built for Costa Rican education. It catalogues local medicinal and artistic plants and pairs them with a Bribrí and Ngäbere dictionary and pictionary, delivered as simple mobile and web experiences for classrooms and communities.

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