Our Mission
& Vision

Our mission is to bridge the gap between the delivery of healthcare and the digital infrastructure driving the treatment solution. Our software supports wellness and healthcare users' everyday tasks, allowing them to make more rapid, accurate decisions that will improve health and delivery of care. Our vision is universal access to healthcare through AI-enabled software solutions.

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What We Do

SofTx helps clients develop software solutions to improve delivery of care in the healthcare and wellness industries.

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How We Do It

We apply artificial intelligence and machine learning to create digital health and medical device software with a focus on user experience.

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Why We Do It

We help our clients increase revenue while minimizing technical risk as they deliver wellness and care to their clients.

Pascal Tyrrell

Co-Founder & CEO

Pascal Tyrrell is an accomplished data scientist and the Director of Data Science at the University of Toronto's Department of Medical Imaging, within the Temerty Faculty of Medicine. He also holds appointments in the Institute of Medical Science, where he serves as Director of Equity, Diversity, Indigeneity, Inclusion, and Accessibility, and in the Department of Statistical Sciences as an associate professor.

He is a Community-Engaged Learning Faculty Fellow at the University of Toronto, recognizing his leadership in advancing community-engaged scholarship. He is also an Affiliate Scientist at the Schwartz Reisman Institute for Technology and Society, contributing to interdisciplinary research at the intersection of technology, ethics, and society. His research focuses on applying cutting-edge Artificial Intelligence to medical image analysis, driving improved health outcomes globally. Additionally, Pascal is a serial entrepreneur with expertise in computer software, medical devices, and agri-tech.
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Ali Geramy

Co-Founder & CTO

Ali Geramy is a software design and technology leader with a strong focus on building modern, practical digital solutions that help businesses grow and operate more effectively. He brings a balanced perspective that blends product thinking, user experience, and engineering execution, allowing teams to create platforms that are both intuitive and scalable.

Ali currently serves as the Chief Technology Officer (CTO) and Co-Founder of SofTx Innovations, where he leads the company’s technical strategy and product development across AI-driven and user-centric software solutions, particularly within healthcare and applied technology sectors. He is also the Founder and Head of Development at Inspect Digital Inc., a branding and digital marketing company focused on building high-quality digital identities and online experiences.

Known for his collaborative leadership style, Ali works closely with designers, engineers, and business stakeholders to translate ideas into reliable, well-executed products. His background in biology (BSc) strengthens his ability to engage with scientific and technical domains, enabling him to bridge communication between technical teams and real-world applications.
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Our Clients

Our Partners

Discover how your company can benefit by working with SofTx Innovations